St. Charles County Roofing A county file, opened 2026 (314) 220-2333

Sheet 04

At the door

After a storm

The knock at the door after a storm

In a county of cohort streets, door knocking is not a nuisance tactic, it is the rational sales strategy. That does not make the person at your door right about your roof.

Hail crosses a subdivision. Forty roofs of the same age take the same stones. Within a week there are trucks on the street, and within a fortnight there are magnetic door signs you have never seen before. Some of those crews are local firms doing what local firms do after weather. Some are travelling operations that follow storms across several states a year and will be gone before the shingles finish sealing.

You cannot tell them apart from the truck, the shirt or the manner. All four are cheap. What does tell them apart is a short list of questions, and none of them are aggressive.

Four questions, in order

  1. Where is your yard, and how long have you been at that address? A settled operation answers this without pausing. Note that a home address is a perfectly normal answer here: eleven of the county's registered roofing contractors are at addresses that read as houses. What you are listening for is whether there is an answer at all.
  2. Who will actually be on my roof: your employees, or a crew you subcontract? Both are normal in this trade. Only one of them means the person selling has authority over the person installing.
  3. Give me a written scope before anything is signed. Not a price on a clipboard. A document that says what is being torn off, what decking allowance is included, what ventilation is going on, what shingle line and colour, what underlayment, what flashing, and what happens to the gutters. If that cannot be produced, there is nothing to compare.
  4. What exactly am I signing? This is the one that matters most and gets asked least.

The paper that is not a contract until it is

The document most often produced at a door after a storm is some version of an authorisation to inspect, or a contingency agreement that becomes a binding contract if an insurer approves the work. Those are legal, they are common, and they are not always explained. Read the top of the page and read the paragraph above the signature line. If a document turns into a contract on somebody else's decision rather than yours, that is the sentence to find before you sign, not after.

What a roofer in Missouri may and may not say to you

Missouri has a specific statute for this trade, RSMo 407.725, and it exists because of what used to happen at doors after storms. Two parts of it are worth knowing.

A contractor shall not represent or negotiate, or offer or advertise to represent or negotiate, on behalf of an owner or possessor of real estate on any insurance claim in connection with the repair or replacement of roof systems.
RSMo 407.725, subsection 6

Read that in plain terms: a roofing contractor may not act as your representative with your insurer, and may not advertise that it will. If somebody at your door offers to take the claim off your hands, they are describing something the statute does not permit a roofer to do. A separate part of the same statute bars a roofing contractor from advertising that it will absorb or rebate any part of a homeowner's insurance deductible, so an offer along those lines is also outside the rules rather than a bargain.

What a contractor is entirely free to do, and what a good one will do, is document. Photograph the roof. Measure it. Write a scope. Be on the roof when the adjuster is on the roof, as the contractor, so that the two of them are looking at the same slope and the same courses. The claim stays yours the whole way through, which is not a limitation so much as the point.

Violations of that statute are treated as an unfair practice under Missouri's merchandising practices law, which is why reputable companies in this market are careful about the wording and why the careless ones are worth avoiding for reasons beyond the wording.

Looking down at dark stripped plank decking with tear off tools laid across it: an orange handled tear off bar, an aluminium D handle roofing shovel and two red flat spades, with an aluminium ladder hooked over the eave, a worker in a camouflage jacket crouched at the roof edge at the upper left, and a brick paver patio, wooden fence and lawn below

Plate 1

A Keys job in the greater St. Louis area. The tools on the stripped decking are the whole trade: a tear off bar with an orange handle, an aluminium D handle roofing shovel with a notched blade for pulling nails, and two red flat spades. A ladder is hooked over the eave and a worker in a camouflage jacket is crouched at the roof edge at the upper left. The photographer's own leg and shoe are in the bottom of the frame, which is what a genuine phone photograph from a roof looks like.

You do not have to decide at the door

Nothing about a roof is an emergency in the sense that a decision has to be made in the next ten minutes. A tarp is an emergency response. A signature is not. If water is actually coming in, ask for the roof to be covered and deal with the contract afterwards, in daylight, with the document in front of you.

And if the street is turning over, use it. Ask the neighbour who had a roof done last spring who they used and whether the crew cleaned up. In a cohort street that is a better source than any review page, because it is about the same roof, the same pitch and the same weather.

Next sheet

Hail in St. Charles County, 2020 to 202554 logged events, and why a count of reports is not a count of storms.

Keys Roofing, St. Louis, Missouri

Ask about the roof on your house

If somebody has already been at your door, a second written opinion costs nothing and settles it.

(314) 220-2333

Straight through to the office, not a call centre

Keys does roofing, gutters and downspouts. Not siding, not windows, not commercial. Atlas and Malarkey shingles. Licensed and insured.

Sheet request

Tell us what the roof is doing

Give us the street and what you are seeing and a person calls you back, usually the same day. No crew is sent to your door before you ask for one.

What you type goes to Keys Roofing and nowhere else. We do not sell it on.